Welcome
Module 1: Finding and Understanding Your Audience
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1.1 Introduction to Understanding Your Audience (2:45)
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1.2 A Framework for Collecting Audience Insights
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1.3 Exercise: Collecting Audience Insights (DOWNLOADABLE TEMPLATE)
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1.4 Tools: Google Analytics Walkthrough (1:47)
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1.5 Tools: Facebook Audience Insights Walkthrough (6:55)
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1.6 Tools: Social Listening Tools (Brand24)
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1.7 Progress Check In
Module 2: Identifying Opportunities to Connect
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2.1 Introduction to Identifying Opportunities to Connect (2:22)
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2.2 Making Quality Connections
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2.3 'Micro Moments' by Google
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2.4 Customer Moments Practical Example (2:26)
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2.5 Exercise Part 1: Identify Your Customer's Moments
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2.6 Exercise Part 2: Mapping Moments to Connect (DOWNLOADABLE TEMPLATE)
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2.7 Progress Check In
Module 3: Planning Your Goals
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3.1 Introduction to Planning Your Goals (3:25)
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3.2 Mapping Goals Against Audience and Channels
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3.3 Exercise Part 1: Mapping Goals Against Audience and Channels (DOWNLOADABLE TEMPLATE)
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3.4 Finding the Sweet Spot
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3.5 Exercise Part 2: Finding the Sweet Spot (DOWNLOADABLE TEMPLATE)
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3.6 Progress Check In
Module 4. The Hero, Experiment and Base Model
Module 5. Storytelling and Ideas
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5.1 Introduction to Storytelling and Ideas (1:20)
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5.2 How to Find Your Story Part 1
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5.3 How to Find Your Story Part 2
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5.4 Workshopping Ideas (2:24)
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5.5 Exercise Part 1: Organising and Running Your Workshop (DOWNLOADABLE GUIDE)
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5.6 Exercise Part 2: Choosing Video Formats (DOWNLOADABLE GUIDE)
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5.7 Progress Check In
Module 6. Optimising Your Content for Each Channel
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6.1 Introduction to Optimising Your Content for Each Channel (4:09)
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6.2 Steps to take to Optimise Videos for Your Channels
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6.3 Exercise: Planning Your Videos for Each Channel (DOWNLOADABLE TEMPLATE)
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6.4 Best Practice Tips for Each Social Media Channel (DOWNLOADABLE GUIDE)
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6.5 Resources: Specifications, Guides and Features
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6.6 Progress Check In
Module 7. Production and Editing
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7.1 Introduction to Production and Editing (3:20)
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7.2 Storyboarding (DOWNLOADABLE GUIDE)
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7.3 Video Storyboard template and instructions (DOWNLOADABLE)
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7.4 Equipment (DOWNLOADABLE GUIDE)
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7.5 Shooting Your Video (DOWNLOADABLE TEMPLATE)
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7.6 Video Editing Tips and Tools
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7.7 Filmora Walkthrough (5:52)
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7.8 Progress Check In
Module 8. Publishing and Promoting Your Content
Module 9. Measuring Your Success
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9.1 Introduction to Measuring Your Success (3:29)
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9.2 Principles of Measuring the Performance of Content
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9.3 Understanding and Choosing KPIS (DOWNLOADABLE GUIDE)
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9.4 Listing and Collecting KPIs (DOWNLOADABLE TEMPLATE)
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9.5 Achieving Continuous Improvement
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9.6 Capturing Your Learnings (DOWNLOADABLE TEMPLATE)
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9.7 Progress Check In - We're done! (1:11)
