Master Social Video

Practical Steps to Captivate your Audience and Grow your Business

In this exciting course you will learn how to plan and create video content to engage your customers on social media.

If you feel cautious about the world of video marketing, or have started working with the medium but you're not 100% confident, you are not alone. Perhaps you don't feel creative enough, or familiar enough with social media? Well, by the end of this course you will feel confident in your approach to every aspect of social video, and about how to use it for your business.

If you've any doubt about the value of video, here are five big reasons why you shouldn't:

Source: Socialmediatoday

Step by step, our practical modules will take you on a path through the process, that includes:

  • Simply learning a little about your audience
  • Uncovering the topics that they will want to hear about from you
  • Taking on inspiration and shaping your ideas
  • Actually creating and publishing great video content

And don't just hear it from us:

“If you like to get hands with your learning on while being guided step by step, this course is for you. It has given me the tools I need to understand our clients better and make video work for our business.”

Ana-María Correa, Marketing Director at the Clínica Dr. Alvaro Correa, Colombia

"Finally, a method to approach any digital strategy from its foundations, for every customer and every campaign, and not just for social videos. Thanks to great content everything magically becomes accessible."

Alessandra Morcella, Digital Art Director, Italy

Social video will give your marketing an incredible boost, it will help you take the lead in showing your colleagues how great your content can be, and it will help you find new passion in your work. Once you’ve finished the course, your whole marketing framework will be future-ready and full of life.

You will find that the course can flex to your needs. You have to complete every module because they are each designed to prepare you for the next, but some may be of particular value to you so you may wish to dig deeper in those. To help, we offer:

  • Tailor-made supporting materials
  • A community Facebook group
  • Options for direct support from the instructor

Your Instructor

Pilar Barrio
Pilar Barrio

In her key areas of expertise: video, social media and content marketing, Pilar has advised hundreds of brands looking to cut through the noise in digital. Some highlights from her career to date are:

  • Creating and delivering social video masterclasses to MBA students and executives from London Business School
  • Leading courses for Emeritus Institute of Management supporting professors from Columbia Business School
  • Giving training for the Google Digital Academy since 2016, delivering masterclasses in digital content and advertising, programmatic marketing and mobile strategy
  • Consulting for leading video startup, MOFILM, on their approach to social media
  • Creating the One Young World video campaign for MOFILM in 2017, helping them achieve 1.3M views
  • Managing innovative video content campaigns for Chevrolet Europe during Geneva’s Motorshow in 2011
  • Developing a distribution strategy for the launch of the BBC iPlayer in 2008, with a video that became number 2 on YouTube in the first 24 hours
  • Advising brands like Sony Pictures and PlayStation on how to use platforms like YouTube and Facebook when they were only just becoming popular

Pilar’s style is compelling, straightforward and energising, regularly inspiring listeners into action. In 2014 her mission to help brands unlock the potential of their people led her to found her own business, Barrio Digital, a collective of her most talented peers. She has a degree in Advertising and Public Relations, a diploma in Web Design and a membership with the Chartered Institute of Marketing.

Course Curriculum

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