Why Social Video? | Barrio Digital

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Master Social Video

Welcome

How This Course Works: Content and Materials (1:33)
Why Social Video? (1:20)
See Full Course Curriculum
Exercise: Defining your Business Challenge (DOWNLOADABLE TEMPLATE)
Our Introductory eBook

Module 1: Finding and Understanding Your Audience

1.1 Introduction to Understanding Your Audience (2:45)
1.2 A Framework for Collecting Audience Insights
1.3 Exercise: Collecting Audience Insights (DOWNLOADABLE TEMPLATE)
1.4 Tools: Google Analytics Walkthrough (1:47)
1.5 Tools: Facebook Audience Insights Walkthrough (6:55)
1.6 Tools: Social Listening Tools (Brand24)
1.7 Progress Check In

Module 2: Identifying Opportunities to Connect

2.1 Introduction to Identifying Opportunities to Connect (2:22)
2.2 Making Quality Connections
2.3 'Micro Moments' by Google
2.4 Customer Moments Practical Example (2:26)
2.5 Exercise Part 1: Identify Your Customer's Moments
2.6 Exercise Part 2: Mapping Moments to Connect (DOWNLOADABLE TEMPLATE)
2.7 Progress Check In

Module 3: Planning Your Goals

3.1 Introduction to Planning Your Goals (3:25)
3.2 Mapping Goals Against Audience and Channels
3.3 Exercise Part 1: Mapping Goals Against Audience and Channels (DOWNLOADABLE TEMPLATE)
3.4 Finding the Sweet Spot
3.5 Exercise Part 2: Finding the Sweet Spot (DOWNLOADABLE TEMPLATE)
3.6 Progress Check In

Module 4. The Hero, Experiment and Base Model

4.1 Introduction to the Hero, Experiment and Base Model (2:45)
4.2 The 3 Buckets
4.3 A Case Study: GE
4.4 Steps to Finalising Your Strategy
4.5 Identifying What Content you Will Create
4.6 Exercise: The HEB Calendar (DOWNLOADABLE TEMPLATE)
4.7 Progress Check In

Module 5. Storytelling and Ideas

5.1 Introduction to Storytelling and Ideas (1:20)
5.2 How to Find Your Story Part 1
5.3 How to Find Your Story Part 2
5.4 Workshopping Ideas (2:24)
5.5 Exercise Part 1: Organising and Running Your Workshop (DOWNLOADABLE GUIDE)
5.6 Exercise Part 2: Choosing Video Formats (DOWNLOADABLE GUIDE)
5.7 Progress Check In

Module 6. Optimising Your Content for Each Channel

6.1 Introduction to Optimising Your Content for Each Channel (4:09)
6.2 Steps to take to Optimise Videos for Your Channels
6.3 Exercise: Planning Your Videos for Each Channel (DOWNLOADABLE TEMPLATE)
6.4 Best Practice Tips for Each Social Media Channel (DOWNLOADABLE GUIDE)
6.5 Resources: Specifications, Guides and Features
6.6 Progress Check In

Module 7. Production and Editing

7.1 Introduction to Production and Editing (3:20)
7.2 Storyboarding (DOWNLOADABLE GUIDE)
7.3 Video Storyboard template and instructions (DOWNLOADABLE)
7.4 Equipment (DOWNLOADABLE GUIDE)
7.5 Shooting Your Video (DOWNLOADABLE TEMPLATE)
7.6 Video Editing Tips and Tools
7.7 Filmora Walkthrough (5:52)
7.8 Progress Check In

Module 8. Publishing and Promoting Your Content

8.1 Introduction to Publishing and Promoting (5:20)
8.2 General Principles for Publishing
8.3 How to Publish Your Content on Each Channel (DOWNLOADABLE GUIDE)
8.4 General Principles for Social Advertising
8.5 Targeted Social Advertising (DOWNLOADABLE GUIDE)
8.6 Progress Check In

Module 9. Measuring Your Success

9.1 Introduction to Measuring Your Success (3:29)
9.2 Principles of Measuring the Performance of Content
9.3 Understanding and Choosing KPIS (DOWNLOADABLE GUIDE)
9.4 Listing and Collecting KPIs (DOWNLOADABLE TEMPLATE)
9.5 Achieving Continuous Improvement
9.6 Capturing Your Learnings (DOWNLOADABLE TEMPLATE)
9.7 Progress Check In - We're done! (1:11)

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Why Social Video?

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