In this masterclass you will learn how to use social media data to extract insights that will help you:

• Understand who your audience is better, getting underneath who they are, their real needs and what they want
• Apply those insights to your content plan, to the videos you create in your social media channels and to the messages you write for your audience
• Connect with your ideal customer in a way that is meaningful to them
• Use data to know how to target your audience

In this masterclass, I am going to teach you how to use the right tools to get real insights about your audience that you action when planning your marketing activities in social media.

The video you are about to watch was recorded live. This is one of the masterclasses we offer as part of our Master Social Video course.

Once you have watched the masterclass, I invite you to go straight to the homework and get working on your social media insights report.